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Printing & Design Tips

Printing Paper - Weight & Thickness Conversions Guide

The appearance of printing projects depends on the right combination of varied printing paper and customization options. However, knowing and choosing the best options may be challenging because there are so many options to choose from. Most buyers make mistakes because of the confusing multitude of paper types. Here, we will explain the available paper [...]

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Marketing With Custom Printed Banners

People usually associate marketing of business with only online means like email marketing and blogging. However, there are equally effective ways of marketing businesses with the aid of tangible items such as printed banners. It is a perfect means of advertising if there is a large gathering. In this article, you will learn how to [...]

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Marketing your Business or Product with Custom Stickers

Stickers have always been a part of advertising campaigns thanks to their durability, affordability, and eye-catching nature. With the help of digital printing technology there are now endless possibilities when it comes to designing stickers. It’s also never been cheaper to order the finished design in bulk packages. Stickers remain one of the most versatile and [...]

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Vector vs JPEG and Bitmap Graphics

When you create a logo or business card design for a company, you’ll have the choice between using vector and JPEG or Bitmap graphics. You should always, always use vector graphics when you can for anything professional like a logo or printed material. Clarity and great quality at any size are two of the greatest [...]

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What is Pantone and How to Color Match When Printing

Pantone is, to put it simply, an American company that created an effective method of ensuring color match. Their name has become synonymous with this highly precise numbered color system. It’s so good, in fact, that it used in the majority of the printing companies throughout the industry. If you’re going to work in or [...]

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What is Document Bleed and How to Use it in Printing and Design

Document Bleed is a concept in the printing world whereby you deliberately leave an element of your artwork or design (usually a picture) spilling over the edges of the document beyond the trim edge. When a document is prepared with bleed, it’s printed on a larger sheet of printing paper and trimmed down to the [...]

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Tips to Design the Best Business Card

Think of all the business cards being exchanged during random encounters. No matter the situation, you aspire that your business card will leave a lasting impression and demarcate credibility and trustworthiness to your clients. Effective business cards provide information about you and convey the essence of your organization. After dialogue, exchanging business cards encourages the receiver [...]

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Important Direct Mail Tips for Businesses Using Flyers and Postcards

Postcards are often associated with keepsakes from our favorite vacations. Beautiful images and captivating words on postcards result in an apt representation of timeless memories. These features make postcards useful marketing tools. Direct-mail postcard marketing is a popular marketing trend that helps businesses reach their customers directly. Statistics show that 23.4% of consumers respond to relevant postcards. [...]

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4 Marketing Mistakes Startups Should Avoid

A successful startup is only as good as its marketing strategy. If you provided the best service in the world, or sold the greatest product out there, but no one ever heard of it, can you call yourself a success? Of course not. Understanding how to properly convey your message without error is something every entrepreneur aspires [...]

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Marketing With Flyers - Use, Size, Design and Flyer Printing

Whether promoting an event, product or service, flyers can be effective at capturing attention and delivering your message to your ideal customer. However, all flyers are not created equal. Much of the success of the flyer rides on proper planning and the ability of the graphic designer. Here are a few tips to consider before [...]

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