Printing & Design Tips
Stickers have always been a part of advertising campaigns thanks to their durability, affordability, and eye-catching nature. With the help of digital printing technology there are now endless possibilities when it comes to designing stickers. It’s also never been cheaper to order the finished design in bulk packages.
Stickers remain one of the most versatile and affordable marketing solutions on clashgraphics.com. Below we’ll be taking a look at the advantages of stickers, along with where to leave them and how to benefit the most from using them as a part of your marketing and promotional campaigns.
Everyone Loves Stickers
Who doesn’t love sticking stickers? I’m not sure if they love it because of the way the adhesive smells, or if they just get a kick out of decorating things with stickers, what matters most is that everyone loves doing it. How many laptops and car bumpers have you seen plastered in stickers? These stickers have meaning and they have value because they let people express themselves and the brands they use and associate with. With some cleverness, a polished design, and in particular if you have a lifestyle brand, you can be sure that someone will use your stickers to decorate something.
Design the Stickers to Fit the Brand
One of the main benefits to using stickers is that they can be custom designed to generate a great response from a small budget. There are many ways to customize stickers, including all the different shapes, sizes, and colors they can be printed in. You can create a star-shaped sticker, a round sticker, or a sticker that has been meticulously cut into the shape of the logo of your company. Get creative with the design and consider how you want the stickers to be used.
Best Places to Put The Stickers
One of the most important things in marketing is novelty. Your stickers will get more attention if they are left in unexpected places. If the sticker shows up in a surprising place, then the customer is more likely to see it and pay attention to it. The following are some for the best places to put the stickers.
On an Entrance Door - Plenty of companies have found creative ways to use glass entrance doors as part of their sticker marketing campaign. Find ways you can take advantage of the movement and transparency of glass doors to enhance and promote your brand in clever ways.
In restrooms - Public restrooms are a great place to put stickers, whether on the mirrors, the hand dryers, the floors, the sinks, and even in the stalls. There’s generally only one place for your eyes to go when you use the lavatory. Putting the right sticker in the right place creates a compelling message and is an effective way to deliver a sales pitch.
On walls or ceilings - If there’s some big sales event at the retail location, then you should plaster the walls in stickers to draw the attention of customers, create interest, and deliver a call to action. Ceilings are another good place for stickers, especially in places where customers will spend time looking up (such as using a dentist char, in the mall, or climbing stairwells). Custom stickers are a great way to create an effective marketing campaign.
Affordable and Efficient All-Purpose Marketing Material
If you’re looking to reach a large audience and improve product awareness, then this simple but impactful marketing method is a solid choice. There are plenty of different ways to promote a brand, but not many of them are as effective, affordable, and attention-grabbing as a good custom sticker. Durable stickers produce great results in the short-term, with a lifespan that allows them to continue to deliver in the long-term. Investing even a small amount in custom stickers boosts sales and brand awareness, while being so cheap that it pays for itself plenty of times over.
Clash Graphics Print Shop Atlanta Flyer Printing
2140 Peachtree Rd NW #301 Atlanta, GA 30309