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Important Direct Mail Tips for Businesses Using Flyers and Postcards

Posted by Clash Graphics on

postcard-direct-mailing-eddm.jpgPostcards are often associated with keepsakes from our favorite vacations. Beautiful images and captivating words on postcards result in an apt representation of timeless memories. These features make postcards useful marketing tools.

Direct-mail postcard marketing is a popular marketing trend that helps businesses reach their customers directly. Statistics show that 23.4% of consumers respond to relevant postcards. Additionally, the Direct Marketing Association reported that postcard marketing was much cheaper for creating leads than other marketing strategies in 2012.

Utilizing direct-mail postcard marketing can, therefore, be a useful marketing strategy. Use the direct mail pricing calculator to estimate your investment. Then create a winning direct-mail postcard marketing strategy that works.

Tip #1: Pay Attention to the United States Postal Service Regulations

The United States Postal Service has strict guidelines related to positioning of address, barcodes and postage indicia. Visit their website to obtain further information.

Tip #2: Choose a Postage Option that Suits Your Time-Frame and Budget

The United States Postal Service offers two postage options: standard postage and first class postage. If you’re on a tight budget and have a flexible time frame, the standard postage option is right for you. Standard postage takes more time, but it is affordable. First class postage can be termed “express delivery”. Potential customers will receive these postcards quickly. Therefore, your customers will begin learning more about your company sooner than later.

Tip #3:Be Creative

When marketing with flyers - grab your customer’s attention and keep it captive. Your postcard should be unlike any other. It should prevent your customers from wanting to throw it away the moment they look at it. Create intrigue. Appeal to their wants and needs. Help them to see why they should spend their hard-earned money with your business.

Tip #4: Pay Attention to Your Mailing List

You could have created the most creative postcard. However, if you send it to the wrong people, you will never acquire new customers. Choose who you send the postcards to wisely. Know your demographic and ensure that you can appeal to them.

Tip #5: Include Your Website’s URL

The purpose of the postcard is to encourage customers to discover more about your business. Consequently, filling it with words is ill-advised.Including your website’s URL will encourage potential customers to visit your website to learn more.

Tip #6: Include a Short Testimonial

Someone who knows nothing about your business will depend on reviews by others to determine if it’s authentic and worth their time and money.Including a short testimonial from one of your customers can help you attract that potential customer who is on the fence.

Tip #7: Begin Your Pitch on the Back of the Postcard

Addresses are always printed on the back of a postcard. This position makes it easier for mail carriers to see the address for delivery.Creatively attract your potential customer’s eye from the get-go.

Tip #8: Assess the Success of the Campaign

It is useless to create a marketing strategy without developing a plan to assess its effectiveness. When you acquire new customers, ask them to complete short surveys to determine how they found out about your company. Use the results of these surveys to determine which of your marketing strategies have been the most effective.

Direct-mail postcard marketing is a great addition to your marketing strategy. It can help you reach more people within your geographical region. It can also improve your client conversion rate if used effectively. Begin taking the necessary steps to incorporating direct-mail postcard marketing in your next marketing campaign. When ready, you can order your direct-mail postcards here http://www.clashgraphics.com/every-door-direct-mail-1/.

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Clash Graphics Print Shop Atlanta Flyer Printing

2140 Peachtree Rd NW #301 Atlanta, GA 30309

Phone: (678) 235-3464

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