Step and Repeat banners (or walls) are often used by event coordinators as a prime location to photograph special event attendees. The step and repeat banner gives sponsors' the opportunity to tastefully display their logo in every photograph.

The name "step-and-repeat" describes the pattern of how the logo(s) are staggered across the banners surface.  The banners provide a large backdrop to accommodate the spatial needs for attendees to be photographed. During celebrity/ red carpet events it is recommended use a matte fabric or vinyl in order to minimize the glare from cameras.

The use as a photography backdrop has earned step and repeat banners the tag name "grip and grin" banners.