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Printing & Design Tips

Restaurant Marketing - Increase Sales and Fill Empty Seats

Successful restaurants establish a connection with their customers. It is this connection that keeps loyal customers coming back and telling others. Customers become “Fans for life” when the ambience and food quality come together to create a lasting emotional and culinary impression. A fantastic example of this impression is found with a memory nearly all of [...]

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Three Secrets to Growing Your Gym or Personal Training Business

If you work in the fitness and personal training industry then you know how competitive and difficult it can be to keep loyal customers. Some clients give up after just a few sessions in the gym, while others will change their gyms to avoid the monotony. You may feel people are going to come to train [...]

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Political Campaign Marketing - Identifying & Developing a Narrative

Each and every candidate puts forward a set of policies and values which represent their intentions if elected. The voters are seemingly voting based upon these policies and values. Skillfully optimized political campaigns target and influence the votes we cast. Policies and values are great to have, but alone, will not win an election. Marketing is the [...]

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Advantages of Using Printed Postcards in Marketing

Some of the most effective means of marketing your products to customers, even in today’s digital world, are direct mail solutions. The opportunity to create a lasting impression can be made if you deliver a strategic mailing that has a benefit or valuable offer. Email is cheap to deploy, and just as easy for your customer [...]

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Printing Paper - Weight & Thickness Conversions Guide

The appearance of printing projects depends on the right combination of varied printing paper and customization options. However, knowing and choosing the best options may be challenging because there are so many options to choose from. Most buyers make mistakes because of the confusing multitude of paper types. Here, we will explain the available paper [...]

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Marketing With Custom Printed Banners

People usually associate marketing of business with only online means like email marketing and blogging. However, there are equally effective ways of marketing businesses with the aid of tangible items such as printed banners. It is a perfect means of advertising if there is a large gathering. In this article, you will learn how to [...]

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Marketing your Business or Product with Custom Stickers

Stickers have always been a part of advertising campaigns thanks to their durability, affordability, and eye-catching nature. With the help of digital printing technology there are now endless possibilities when it comes to designing stickers. It’s also never been cheaper to order the finished design in bulk packages. Stickers remain one of the most versatile and [...]

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Vector vs JPEG and Bitmap Graphics

When you create a logo or business card design for a company, you’ll have the choice between using vector and JPEG or Bitmap graphics. You should always, always use vector graphics when you can for anything professional like a logo or printed material. Clarity and great quality at any size are two of the greatest [...]

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What is Pantone and How to Color Match When Printing

Pantone is, to put it simply, an American company that created an effective method of ensuring color match. Their name has become synonymous with this highly precise numbered color system. It’s so good, in fact, that it used in the majority of the printing companies throughout the industry. If you’re going to work in or [...]

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What is Document Bleed and How to Use it in Printing and Design

Document Bleed is a concept in the printing world whereby you deliberately leave an element of your artwork or design (usually a picture) spilling over the edges of the document beyond the trim edge. When a document is prepared with bleed, it’s printed on a larger sheet of printing paper and trimmed down to the [...]

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